60+ SEO Stats and Trends for Ranking in 2019
SEO has come a long way since the first search engine launched in 1993. We now rely on ranking within the first page of Google search results to drive traffic to our sites. Ranking high from keyword search results attracts more traffic and new customers to your business.
But, search algorithms change. What once worked may be penalizing you and what didn’t work has now become more powerful and your competitors are now out ranking you. It is very important to stay aware of what is working for SEO and what is not, in order to avoid being penalized.
With these algorithm changes, what are the key statistics you should know regarding SEO? SEO Tribunal has compiled and organized these key stats into the different types of SEO into the fantastic infographic below.
SEO is always changing. Don’t rest on something that works today, it may not work tomorrow.
Hopefully, this will help you create your own online strategy with the understanding you’ve gained of some of SEO’s main principles. SEO is an ever changing practice, starting with these principles will help your website start achieving a better ranking within the search engine results pages.
Ranking in 2019 – All the SEO Stats & Trends you need to know
A Quick Look:
History of Search engines
1993 – The first search engine, Archie Query Form, was launched
1996 – Ask.com was launches (Formerly Ask Jeeves)
1997 – Yandex.ru launched
2002 – Yahoo bought AlltheWeb and AltaVista and launched search.
2000 – The Chinese search engine Baidu was launched
1998 – MSN.com & Google.com were launched
2004 – Google launched Google Suggest
2009 – On June 1sst, Bing was launched and soon merged with Yahoo
Timeline of Webmaster Updates (Google Algorithms):
2005 – Personalized search, XML sitemaps, Google Local and the nofollow attribute were introduced
2009 – Google launched real-time search.
2011 – Schema.org was introduced on April 24th and The Panda update rolled out affecting up to 12% of search results
2012 – On April 24, the penguin update rolled out & impacted an estimated 3.1% of English queries
2013 – the Hummingbird update hit the World Wide Web
2015 – the mobile update, aka Mobilegeddon, rolled out. This mobile-friendly algorithm was designed to give a boost to mobile-friendly pages in Google’s mobile search results
2016 – Google announced Rankbrain. It tweaks the algorithm on it’s own to identify the best page for a given query.
2018 – Google rolled out mobile-first indexing on March 26th
Who Controls the Market?
Google – Desktop: 94.26%, Mobile: 89.63%
Yahoo – Desktop: 1.42%, Mobile: 2.83%
Baidu – Desktop: 1.31%, Mobile: 0.62%
Yandex – Desktop: 0.47%, Mobile: 1.1%
Bing – Desktop: 1.17%, Mobile: 3.98%
Others – Desktop: 1.37%, Mobile: 1.84%
Google Also Dominates the Search Ad Revenue:
Google $32.4 Billion
Microsoft 2.9 Billion
Yahoo $1.0 Billion
Yelp $0.9 Billion
IAC $0.5 Billion
Amazon $0.5 Billion
Fun Fact: 67 thousand searches are performed on Google per second.
nearly 39% of all global ecommerce traffic comes from search, of which 35% organic and 4% paid search
43% of consumers do online research while in the store (Wordstream, 2016)
1 in 3 smartphone searches are made right before a store visit
50% of search queries are four words or longer
The First Step:
93% of online experiences begin with a search engine
Organic > Ads:
70-80% of search engine users only focus on the organic results ignoring paid ads.
Voice Search – As of January 2018, there was an estimated one billion voice searches per month and by 2020, 50% of all online searches will be done by voice.
Mobile Domination – In 2018, 52.2% of all online traffic was generated through smartphones, and Google is serious about get your site mobile friendly or get out of search.
Rankbrain to process 100% of Queries – Here’s how it works:
The rankbrain algorithm operates on incoming user search queries to help better determine the content and intent of those queries, and then identify documents relevant to that query.
User Queries > Better Relevance Matching > World Wide Web
Other Ranking Algorithms: Panda, Penguin, Links, User Engagement
Fun Fact: Growing importance to Google answer box terms: google answer box gets triggers to about 25% of total searches
Mobile vs Desktop
Projected mobile & desktop search volume (Chart showing that by 2017 mobile traffic has surpassed desktop and by 2018 it has widened the gap by over 3 million)
58% of searches come from mobile
Fun Fact: a 500ms connection speed delay resulted in:
– up to 26% increase in peak frustration
– up to 8% decrease in engagement
Ranking in Google
High-Quality Leads. On average, search traffic conerts 10x higher than social media on desktop.
Brand perception impacts. There’s up to 30% brand lift for brands that appear in search results
Click Share by Rank:
Domain Rating vs Ranking:
All Pages: 5.7% Rank in top 10, 19.5% Rank in top 11-100, 74.8% Not in Top 100
High Domain Rating: 10.8% Rank in top 10, 19.1% Rank in top 11-100, 70.1% Not in Top 100
Medium Domain Rating: 7.2% Rank in top 10, 18.1% Rank in top 11-100, 74.7% Not in Top 100
Low Domain Rating: 3.0% Rank in top 10, 17.1% Rank in top 11-100, 79.9% Not in Top 100
(High Domain Rating > = 80, Medium Domain Rating 50-60, Low Domain Rating < 30)
Page Speed. the average speed of a top ranking site is 1900ms, nearly high 17% faster than a site that ranks 10
Content Quality. Longer & informative content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
Backlink Profile. A rank-1 website has nearly 6 times more links than a site at rank 10
Bounce Rate. The bounce rate of a rank-1 website is nearly 8.7% lower than the one of a website at position 10
SSL Security. 27% of the top 10 search results use https.
Click Through Rate (CTR). A number of industry experts confirm that higher CTR leads to higher rankings.
LSI Keywords. LSI keywords help search engines determine the purpose and value of your content, by improving its quality with meaningful phrases and semantic language.
Images/Illustrations. 97% of page-1 results have at lease one image on their page.
Time spent on the website. More time spent on the website was seen to have a positive impact on the site’s ranking – confirmed by industry leaders like Brian Dean of backlinko.com, Larry Kim of word stream.
SEO for Local Businesses
100% Reach. For 93% of searches with a local intent, Google’s 3-pack local listings appear in the top spot.
Local Search is Growing. 46% of all Google searches are local.
High Mobile Traffic Conversions. 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
Trillion Dollar opportunity. by 2021, mobile devices will influence $1.4 trillion in local sales. (according to Forrester via WWD.com)
“Nearby” and “Closest” queries are fading. Local terminology searches ‘nearby’ and ‘closest’ have dropped by 23% between July 2017 and January 2018.
On the other hand “near me” queries are rising. 82% of smartphone shoppers conduct ‘near me’ searches.
Fun Fact: Nearly 1/3 of all mobile searches are related to location
Local Ranking Factors:
29% Link Signals. Inbound anchor text, link domain authority, link domain quality, etc.
24% On-Page Signals. Presence of NAP, Keywords in titles, domain authority, etc.
11% behavioral Signals. Click-through rate, mobile clicks to call, check-ins, etc.
9% Personalization. Creating customized experiences for visitors to a website.
6% Citation Signals. IYP/aggregator NAP consistency, citation volume, etc.
7% Review Signals. Review quantity, review velocity, review diversity, etc.
4% Social Signals. Google engagement, Facebook engagement, Twitter engagement, etc.
Brian Dean, Founder of Backlinko
Neil Patel, Co-founder of Kissmetrics, Crazy Egg, and Hello Bar
Tim Soulo, Head of marketing and product strategy at Ahrefs
Larry Kim, Founder of Wordstream
Rand Fishkin, CEO and founder of Moz
Glen Allsopp, Founder of ViperChill
Danny Sullivan, Co-founder of Search Engine Land
Dr. Pete Myers, Marketing Scientist at moz.com
Andrew Shotland, Founder of Local SEO Guide
Stephen Kenwright, Search Director at branded3.com
Marie Haynes, Foujnder of mariehaynes.com
Link Building. outreachplus.com, detailed.com, muckrack.com, itchbox.com, rmoov.com
Technical SEO. bodify.com, brightlocal.com, dareboost.com, deepcrawl.com, forecheck.com
Keyword Research. keyworddit.com, secockpit.com, seedkeywords.com, spyfu.com, webceo.com
Content Optimization. seobility.net, agencyanalytics.com, keys4up.com, whitespark.ca/local-citation-finder, lipperhey.com
Backlink Analysis. ahrefs.com, majestic.om, seotoolsforexcel.com, linkbird.com, linkody.com
Video SEO. morningfa.me, socialblade.com, tubebuddy.com, vidiq.com, ytcockpit.com
Brands that build Internet Empires on search traffic.
Harsha Kiran, firstname.lastname@example.org
Hristina Nikolovska, email@example.com
Provided by: http://seotribunal.com
Amazing SEO Facts & Stats
- 67,000 searches are performed on Google every second
- 39% of all global ecommerce traffic comes from search
- 93% of all online experiences begin with a search engine
- Almost 80% of users ignore paid ads in their search results
- 50% of all searches will be made using voice by 2020
- 58% of searches come from mobile
- 97% of page-one results have at least one image on the page
- 46% of searches made on Google are local
You can find 63 General SEO Statistics for 2019 on the full article found on SEO Tribunal.