60+ SEO Stats and Trends for Ranking in 2019

Ranking in 2019 – All the SEO Stats & Trends you need to know

A Quick Look:

History of Search engines
1993 – The first search engine, Archie Query Form, was launched
1996 – Ask.com was launches (Formerly Ask Jeeves)
1997 – Yandex.ru launched
2002 – Yahoo bought AlltheWeb and AltaVista and launched search.
2000 – The Chinese search engine Baidu was launched
1998 – MSN.com & Google.com were launched
2004 – Google launched Google Suggest
2009 – On June 1sst, Bing was launched and soon merged with Yahoo

Timeline of Webmaster Updates (Google Algorithms):

2005 – Personalized search, XML sitemaps, Google Local and the nofollow attribute were introduced
2009 – Google launched real-time search.
2011 – Schema.org was introduced on April 24th and The Panda update rolled out affecting up to 12% of search results
2012 – On April 24, the penguin update rolled out & impacted an estimated 3.1% of English queries
2013 – the Hummingbird update hit the World Wide Web
2015 – the mobile update, aka Mobilegeddon, rolled out. This mobile-friendly algorithm was designed to give a boost to mobile-friendly pages in Google’s mobile search results
2016 – Google announced Rankbrain. It tweaks the algorithm on it’s own to identify the best page for a given query.
2018 – Google rolled out mobile-first indexing on March 26th

Who Controls the Market?

Marketshare:
Google – Desktop: 94.26%, Mobile: 89.63%
Yahoo – Desktop: 1.42%, Mobile: 2.83%
Baidu – Desktop: 1.31%, Mobile: 0.62%
Yandex – Desktop: 0.47%, Mobile: 1.1%
Bing – Desktop: 1.17%, Mobile: 3.98%
Others – Desktop: 1.37%, Mobile: 1.84%

Google Also Dominates the Search Ad Revenue:
Google $32.4 Billion
Microsoft 2.9 Billion
Yahoo $1.0 Billion
Yelp $0.9 Billion
IAC $0.5 Billion
Amazon $0.5 Billion

Fun Fact: 67 thousand searches are performed on Google per second.

Trends

Ecommerce Conversions:
nearly 39% of all global ecommerce traffic comes from search, of which 35% organic and 4% paid search

Consumer Research:
43% of consumers do online research while in the store (Wordstream, 2016)
1 in 3 smartphone searches are made right before a store visit

Detailed Queries:
50% of search queries are four words or longer

The First Step:
93% of online experiences begin with a search engine

Organic > Ads:
70-80% of search engine users only focus on the organic results ignoring paid ads.

Future Trends:
Voice Search – As of January 2018, there was an estimated one billion voice searches per month and by 2020, 50% of all online searches will be done by voice.
Mobile Domination – In 2018, 52.2% of all online traffic was generated through smartphones, and Google is serious about get your site mobile friendly or get out of search.

Rankbrain to process 100% of Queries – Here’s how it works:
The rankbrain algorithm operates on incoming user search queries to help better determine the content and intent of those queries, and then identify documents relevant to that query.
User Queries > Better Relevance Matching > World Wide Web
Other Ranking Algorithms: Panda, Penguin, Links, User Engagement

Fun Fact: Growing importance to Google answer box terms: google answer box gets triggers to about 25% of total searches

Mobile vs Desktop

Projected mobile & desktop search volume (Chart showing that by 2017 mobile traffic has surpassed desktop and by 2018 it has widened the gap by over 3 million)
58% of searches come from mobile

Fun Fact: a 500ms connection speed delay resulted in:
– up to 26% increase in peak frustration
– up to 8% decrease in engagement

Ranking in Google

Advantages:
High-Quality Leads. On average, search traffic conerts 10x higher than social media on desktop.
Brand perception impacts. There’s up to 30% brand lift for brands that appear in search results

Click Share by Rank:
1. 21.12%
2. 10.65%
3. 7.57%
4. 4.66%
5. 3.42%
6. 2.56%
7. 2.69%
8. 1.74%
9. 1.74%
10. 1.64%
11. 1.46%
12. 1.80%
13. 1.42%
14. 1.23%
15. 1.43%
16. 1.42%
17. 1.29%
18. 1.05%
19. 1.75%
20. 1.26%

Domain Rating vs Ranking:
All Pages: 5.7% Rank in top 10, 19.5% Rank in top 11-100, 74.8% Not in Top 100
High Domain Rating: 10.8% Rank in top 10, 19.1% Rank in top 11-100, 70.1% Not in Top 100
Medium Domain Rating: 7.2% Rank in top 10, 18.1% Rank in top 11-100, 74.7% Not in Top 100
Low Domain Rating: 3.0% Rank in top 10, 17.1% Rank in top 11-100, 79.9% Not in Top 100
(High Domain Rating > = 80, Medium Domain Rating 50-60, Low Domain Rating < 30)

Ranking Factors:
Page Speed. the average speed of a top ranking site is 1900ms, nearly high 17% faster than a site that ranks 10
Content Quality. Longer & informative content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
Backlink Profile. A rank-1 website has nearly 6 times more links than a site at rank 10
Bounce Rate. The bounce rate of a rank-1 website is nearly 8.7% lower than the one of a website at position 10
SSL Security. 27% of the top 10 search results use https.
Click Through Rate (CTR). A number of industry experts confirm that higher CTR leads to higher rankings.
LSI Keywords. LSI keywords help search engines determine the purpose and value of your content, by improving its quality with meaningful phrases and semantic language.
Images/Illustrations. 97% of page-1 results have at lease one image on their page.
Time spent on the website. More time spent on the website was seen to have a positive impact on the site’s ranking – confirmed by industry leaders like Brian Dean of backlinko.com, Larry Kim of word stream.

SEO for Local Businesses

100% Reach. For 93% of searches with a local intent, Google’s 3-pack local listings appear in the top spot.
Local Search is Growing. 46% of all Google searches are local.
High Mobile Traffic Conversions. 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
Trillion Dollar opportunity. by 2021, mobile devices will influence $1.4 trillion in local sales. (according to Forrester via WWD.com)
“Nearby” and “Closest” queries are fading. Local terminology searches ‘nearby’ and ‘closest’ have dropped by 23% between July 2017 and January 2018.
On the other hand “near me” queries are rising. 82% of smartphone shoppers conduct ‘near me’ searches.

Fun Fact: Nearly 1/3 of all mobile searches are related to location

Local Ranking Factors:
29% Link Signals. Inbound anchor text, link domain authority, link domain quality, etc.
24% On-Page Signals. Presence of NAP, Keywords in titles, domain authority, etc.
11% behavioral Signals. Click-through rate, mobile clicks to call, check-ins, etc.
9% Personalization. Creating customized experiences for visitors to a website.
6% Citation Signals. IYP/aggregator NAP consistency, citation volume, etc.
7% Review Signals. Review quantity, review velocity, review diversity, etc.
4% Social Signals. Google engagement, Facebook engagement, Twitter engagement, etc.

Top Influencers:
Brian Dean, Founder of Backlinko
Neil Patel, Co-founder of Kissmetrics, Crazy Egg, and Hello Bar
Tim Soulo, Head of marketing and product strategy at Ahrefs
Larry Kim, Founder of Wordstream
Rand Fishkin, CEO and founder of Moz
Glen Allsopp, Founder of ViperChill
Danny Sullivan, Co-founder of Search Engine Land
Dr. Pete Myers, Marketing Scientist at moz.com
Andrew Shotland, Founder of Local SEO Guide
Stephen Kenwright, Search Director at branded3.com
Marie Haynes, Foujnder of mariehaynes.com

Tools:
Link Building. outreachplus.com, detailed.com, muckrack.com, itchbox.com, rmoov.com
Technical SEO. bodify.com, brightlocal.com, dareboost.com, deepcrawl.com, forecheck.com
Keyword Research. keyworddit.com, secockpit.com, seedkeywords.com, spyfu.com, webceo.com
Content Optimization. seobility.net, agencyanalytics.com, keys4up.com, whitespark.ca/local-citation-finder, lipperhey.com
Backlink Analysis. ahrefs.com, majestic.om, seotoolsforexcel.com, linkbird.com, linkody.com
Video SEO. morningfa.me, socialblade.com, tubebuddy.com, vidiq.com, ytcockpit.com

Brands that build Internet Empires on search traffic.

People.com
time.com
whatdigitalcamera.com
instyle.com
essence.com
fortune.com
foodandwine.com
health.com
myrecipes.com
theoutfit.com
realsimple.com
southerliving.com
sunset.com
ybw.com
allyou.com
trustedreviews.com
sl.com
theverge.com
vox.com
sbnation.com
eater.com
polygon.com
racked.com
redoce.net
curbed.com
chemistry.com
plentyoffish.com
dictionary.com
infestopedia.com
thedailybeast.com
okcupid.com
match.com
blackpeoplemeet.com
tutor.com
collegehumor.com
homeadvisor.com
shoebuy.com
mindspark.com
foodnetwork.com
hgtv.com
diynetwork.com
cookingchannel.com
travelchannel.com
greatamericancountry.com
techradar.com
T3.com
gamesradar.com
pcgamer.com
musicradar.com
creativebloq.com
generateconf.com
allrecipes.com
betterhomes.com
familycircle.com
diabeticliving.com
recipe.com
eatingwell.com
marthastewart.com
parents.com
fitness.com
fitpregancy.com
shape.com
mywedding.com
alphr.com
autoexpress.co.uk
theweek.co.uk
buyacar.co.uk
carbuyer.co.uk
octane.com
pcpro.com
digitalslrphoto.com
expertreviews.com
computershopper.co.uk
itpro.co.uk
evo.co.uk
webuser.co.uk
custompc.co.uk
cloudpro.co.uk
mentalfloss.com
coachmag.co.uk
aol.com
techcrunch.com
thehuffingtonpost.com
about.me
outside.in
patch.com
sphere.com
aadapt.tv
engadget.com
chrunchbase.com
advertisting.com
makers.com
toptenreviews.com
tomsguide.com
laptopmag.com
tomshardware.com
businessnewsdaily.com
tomsitpro.com
space.com
livescience.com
activejunky.com
shopsavvy.com
anandtech.com
wired.com
teenvogue.com
thenewyorker.com
w.com
vanityfair.com
vogue.com
self.com
reddit.com
pitchfork.com
gq.com
golddigest.com
glamour.com
epicurious.com
traveller.com
brides.com
bonappetit.com
arstechnica.com
allure.com
askmen.com
geek.com
computershopper.com
ign.com
pcmag.com
salesify.com
toolbox.com
techbargains.com
extremetech.com
ookla.com
emedia.com
deadspin.com
gawker.com
gizmodo.com
jalopnik.com
jazebel.com
kotaku.com
lifehacker.com
cink.com
cnet.com
chowhound.com
download.com
comicvine.com
last.fm
gamefaqs.com
gamespot.com
metacritic.com
tv.com
metrolyrics.com
techrepublic.com
247sports.com
zdnet.com
sportsline.com
collegesportslive.com
countryliving.com
delish.com
cosmopolitan.com
marieclaire.com
elle.com
bazaar.com
popularmechanics.com
roadandtrack.com
housebeaautiful.com
elledecor.com
townandcountry.com
redbook.com
esquire.com
goodhousekeeping.com
seventeen.com
womensday.com
caranddriver.com
cio.com
techworld.com
pcadvisor.co.uk
macworld.co.uk
techadvisory.co.uk
computerworlduk.com
comingsoon.net
wrestlezone.com
thefashionspot.com
totalbeauty.com
realitytea.com
momtastic.com
wagbrag.com
afterellen.com
hockeysfuture.com
destructoid.com
gamerevolution.com
godtime.com
modernmom.com
edm.com
liveoutdoors.com
actiontrip.com
evverydayfamily.com
nesn.com
whatculture.com

Authors:
Harsha Kiran, harsha@seotribunal.com
Hristina Nikolovska, tina@seotribunal.com
Provided by: http://seotribunal.com