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So far Darryl Holtby has created 55 blog entries.

How Do Your Digital KPI’s Measure Up?

The ultimate goal of any company... especially its marketing department is to improve engagement with potential customers which will increase sales. There are several creative ways to do this. But first, to do this effectively, it’s important to know and understand what is being measured and what should be measured. There are 3 key performance

By |2023-01-18T11:14:15-05:00August 24th, 2021|Contest/Sweepstakes|0 Comments

How Data-Driven and Digital-First Marketing Strategies Work Together

What used to be a nice to have in the marketing industry has become an absolute must. We are talking about digital-first strategies. Access to new analytics tools have forced the hand of marketers to take a look under the hood to uncover what data they have available to them, the quality of that data

By |2023-02-13T12:38:46-05:00June 17th, 2020|Design & Development, User Experience|0 Comments

Work From Home Tips for Team Players

In my last blog, I talked about 5 Work From Home Tips for Team Leaders. Today I want to give you more than just my perspective on working from home. Here’s what our team wanted to share about staying productive while working remotely. They even wanted to include their home setups. Let’s dive in. Working

By |2023-02-13T13:37:11-05:00April 6th, 2020|Thoughts|0 Comments

5 Work From Home Tips for Team Leaders

Last week, I closed our office. Moving our team to full remote work, to help keep them and our community safe during the COVID-19 pandemic. Most of them were already well acquainted with remote working, but you may not be or not ready to work at home for a possible extended length of time. Over

By |2023-02-13T13:43:18-05:00March 23rd, 2020|Thoughts|0 Comments

Who’s the real super consumer? It’s not who you may think.

Forbes has named women over 50 "super consumers” and they are not wrong. This demographic has over $15 trillion in global purchasing power - they are the healthiest, wealthiest and most active generation in history. That’s right, I said $15 TRILLION. Yet with this unprecedented amount of purchasing power, Nielsen estimates that less than 5 percent of

By |2023-02-13T13:56:19-05:00March 5th, 2020|Thoughts|0 Comments

Creating Secure Passwords in 2020

You visit a website and it's time to create a new account, part of this process is to create a password, a secure password. It’s hard to remember one secure password, let alone multiple ones. You spirits drop as your go-to password fails and the security suggestions prompt you to add more numbers and unique

By |2023-02-13T16:14:49-05:00December 11th, 2019|Security|0 Comments

Creating Website Defense in Depth Security

Defense in Depth (DiD) commonly referred to as the "castle approach", has roots as far back as 216 B.C. Back in 216 B.C. they would deploy layers of defenses designed to impede the attacking army's progress, forcing them to exert and exhaust available resources and turn back. There's your history lesson, now back to 2020.

By |2023-01-30T12:09:17-05:00December 2nd, 2019|CMS and WordPress, Security|0 Comments

Contests & Sweepstakes 101: What’s in it for You and Your Business

Contest and Sweepstake promotions have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe penalties. Contest/Sweepstake laws in the US and Canada, although similar in approach are different and need to be carefully considered when developing rules across countries,

By |2023-02-14T13:15:49-05:00August 27th, 2019|Contest/Sweepstakes|0 Comments

Contest & Sweepstakes 101: The How-To Of Building Successful (and Long Lasting) Customer Relationships

Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition and customer loyalty. We’re great with the first three stages, (awareness, consideration, and conversion, closing the sale) but we often give little attention to what

By |2023-02-14T13:35:57-05:00April 25th, 2019|Contest/Sweepstakes|0 Comments

60+ SEO Stats and Trends for Ranking in 2019

SEO has come a long way since the first search engine launched in 1993. We now rely on ranking within the first page of Google search results to drive traffic to our sites. Ranking high from keyword search results attracts more traffic and new customers to your business. But, search algorithms change. What once worked

By |2023-02-15T13:08:40-05:00April 9th, 2019|SEO|0 Comments
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