The ultimate goal of any company... especially its marketing department is to improve engagement with potential customers which will increase sales. There are several creative ways to do this. But first, to do this effectively, it’s important to know and understand what is being measured and what should be measured. There are 3 key performance
What used to be a nice to have in the marketing industry has become an absolute must. We are talking about digital-first strategies. Access to new analytics tools have forced the hand of marketers to take a look under the hood to uncover what data they have available to them, the quality of that data
In my last blog, I talked about 5 Work From Home Tips for Team Leaders. Today I want to give you more than just my perspective on working from home. Here’s what our team wanted to share about staying productive while working remotely. They even wanted to include their home setups. Let’s dive in. Working
Last week, I closed our office. Moving our team to full remote work, to help keep them and our community safe during the COVID-19 pandemic. Most of them were already well acquainted with remote working, but you may not be or not ready to work at home for a possible extended length of time. Over
Forbes has named women over 50 "super consumers” and they are not wrong. This demographic has over $15 trillion in global purchasing power - they are the healthiest, wealthiest and most active generation in history. That’s right, I said $15 TRILLION. Yet with this unprecedented amount of purchasing power, Nielsen estimates that less than 5 percent of
You visit a website and it's time to create a new account, part of this process is to create a password, a secure password. It’s hard to remember one secure password, let alone multiple ones. You spirits drop as your go-to password fails and the security suggestions prompt you to add more numbers and unique
Defense in Depth (DiD) commonly referred to as the "castle approach", has roots as far back as 216 B.C. Back in 216 B.C. they would deploy layers of defenses designed to impede the attacking army's progress, forcing them to exert and exhaust available resources and turn back. There's your history lesson, now back to 2020.
Contest and Sweepstake promotions have grown in popularity over the past 10 years; However, many are being run with very little consideration to the legal requirements that come with severe penalties. Contest/Sweepstake laws in the US and Canada, although similar in approach are different and need to be carefully considered when developing rules across countries,
Building and maintaining customer relationships is no simple task. Though we set out with the best intentions, we as marketers often overlook the key aspects that drive both customer acquisition and customer loyalty. We’re great with the first three stages, (awareness, consideration, and conversion, closing the sale) but we often give little attention to what
SEO has come a long way since the first search engine launched in 1993. We now rely on ranking within the first page of Google search results to drive traffic to our sites. Ranking high from keyword search results attracts more traffic and new customers to your business. But, search algorithms change. What once worked
