OVERVIEW
Post Foods Canada leveraged the collaboration of two great agencies, Solutions with Impact and us, MBD to create and launch their national “Win 1 of 3 $40,000 Kitchen Makeovers” contest. This on-pack promotion was designed to drive in-store sales and reward consumers with a compelling offer, spotlighting a prize partnership with Whirlpool Canada.
With shoppers engaging directly through cereal packaging, the user experience needed to be simple, intuitive, and rewarding from the moment consumers saw the offer on-shelf to the instant they landed on the microsite and completed their contest entry.
SOLUTION
We built a responsive, bilingual microsite that made entering the contest effortless, guiding consumers from on-pack to online with a seamless, intuitive experience. Over thirteen weeks, participants submitted unique PIN codes for a chance to win instant prizes or one of three grand prize kitchen makeovers. My Brother Darryl managed the promotion end-to-end — from site design and user experience optimization to compliance, secure winner selection, and customer support — ensuring the campaign ran flawlessly while driving repeat participation and engagement.
